Here is a full breakdown of what file types you should be receiving from your designer for your logo design. It has become a regular occurrence for me to recreate logos for businesses due to them either misplacing the original artwork over time or they’ve had a budget logo created by an inexperienced designer and have only received one file type, that being a jpeg.
This becomes an issue when for example you are wanting to create a banner to promote a workshop and all you have is your website logo. The website logo 9 times out of 10 will not be good enough quality to use large enough to place on a banner.
So you can avoid these issues with your logo here is a list of file types that should be included and what they are used for:
Firstly, if you only get one file type it should be a vector file as these can be converted into any other file type using the right software.
What are vector files?
You will need these file types if you want anything professionally printed (such as banners, workbooks etc) or if you approach another designer for different work.
Vector files provide clean lines with no distortion no matter what size you scale the image to.
AI: Adobe Illustrator file (A popular tool designers use when creating logos)
This this the original working file, it’s editable too!
PDF: Portable Document Format
This is a popular file format to be given as you can view it on any pdf viewer and you don’t need any specialty software to have a look at it.
EPS: Encapsulated PostScript
EPS file types are great but are slowly getting older and not used as frequently. I still provide this file type anyway in case you take the artwork to a printer and they use older technology in which case the may ask for an EPS file. Unfortunately for you, this file can only be viewed in Adobe Illustrator or Corel Draw which are software tools designers use.
When receiving these files, they should be in various colour formats.
- Full Colour (CMYK)
- Single colour (Black and White)
I will also provide the logo in the main colour associated with the brand so that you can use the logo in a variety of ways.
The next files are Raster Files
These are made from small squares called pixels, when the size of an image is increased it will become blocky or blurred. Photographic images are generally raster files. Raster files are proved in RGB which is a screen based colour system.
The file types to be used digitally are:
JPEG: Joint Photographic Experts Group
These are most often seen in the digital space because they compress well without degrading the image meaning they can be small in size. This helps webpages etc load faster.
PNG: Portable Network Graphics
A PNG provides your image with a transparent background. This is great if you want to use the white version of your logo on as an overlay.
What else do you need?
Your logo is going to be used for different purposes and locations. These locations can be different shapes and sizes which will not always accommodate your logo well. You may have trouble with visibility and having it recognised.
This is why designers create at least 2 versions of your logo so that it can be used in different layout configurations. Usually it will include a horizontal version and a ‘stacked’ version which will be a condensed look to fit in smaller spaces.
Smaller Size Variants
Depending on the logo, I may provide smaller variants of the logo with less detail as the size decreases. This allows for best readability when the logo is small.
You may not use all of the file formats but it is great to have them all at the start to save you hunting down your design rot ask them to create the extra files. Or worse, having to have your logo re-create because the original was to small or not the right file type to use on your workshop banners.
If you are not sure on any of these, or not sure what file your logo is in, feel free to get in touch. I would be happy to help!