THINKING OUTSIDE OF THE BOX…
We have it now that all information is available to us at a drop of a hat. How easy is it to jump straight onto Google and look for solutions to problems or obstacles.
During my recent trip to Vietnam we visited the Cu Chi Tunnels in Ho Chi Minh. Throughout the day we were shown how resourceful the Vietnam fighters were, creating valuable usable items from the waste and debris of the US army. Such items as shoes from tyres and land mines from metal debris left from bombs. How often do we employ this sort of problem solving and resourceful in our day to day lives? We are fortunate to not be in a situation where we are forced under pressure, life or death to create and problem solve in this way… it is unfortunate too as I believe we have somewhat become lazy in our thinking ability. I see it often (and I can be guilty of this too), we jump straight to a second source, relying on technology for the answers, our our own brains not good enough anymore?
I’m bringing this up as this sort of thinking and looking outside too often can be detrimental to your business. Innovation comes from ideas birth from the mind, a key factor in my design process is to get pen to paper and brainstorm what is in my head. This is where original ideas a formed. Do you want to be the same or different? Do you want to promote your idea or someone else’s?
Can you remember the last time you were challenged to think outside of the box and used your own mind first? I remember my last challenge. It was actually a few weeks before Vietnam, I was attending an event with my business coach and the other ladies in the group. We got into teams of two and we had the choice of making $50 from nothing or be given $50 and had to double it. We had only a few hours to complete the challenge.
It was interesting how each of us approached the challenge. My team member and I raised close to $20 by trading hugs for cash. Not a new concept but what we learnt was invaluable. People genuinely want to help you. When we explained what our challenge was to passers by they stopped and participated. Not only did we do something that was out of our comfort zones (with both of us being introverted) we were able to think creatively on how we were going to solve the problem.
My process takes clients on a similar journey by disrupting ‘normal’ thought patterns to allow for different thinking.
If you are stuck on something or trying to develop something unique, try expanding your thoughts… what ideas are working in other industries that you could use in your industry?