Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa. Jay Baer
Creating a brand is a hefty task! With your business being YOU, it is important to really connect with your inner self, your why and your values. Dig deep with this, figure out what you stand for.
I attended an online summit (The New Human Summit) last week and Reg Bryson (Founder of Brand Council – Reg is renowned as a living legend within the world of advertising) touched on the idea of creating a manifesto. Gone are the days of working from a mission statement for your business. A manifesto is a more philosophical way to describe all that your business is. It describes the heart and soul of your company, the beliefs, values and aspirations in an inspiring and empowering way. They are an awesome way to provide a strong introduction of your business to everyone from employees to customers. Having new additions to your business such as employees/VA’s read your manifesto during the interview process will help create the perfect company culture from the get go. If they don’t agree with anything in the manifesto that is totally fine, it then helps you decide that they may not be fit to move forward. You will want to try and keep your company’s culture tight, better to do this right at the start! A few examples of manifestos can be found here at the Brand Council’s website.
Once you have this sorted know who your people are as in clients or customers. You are not going to be able to satisfy everyone so be very specific hear will ensure that you are only attracting people that are a perfect match. I find picking 3-5 people that you know of that you would want as your ideal client. Learn about them in detail. Likes, dislikes, hobbies, what kind of language they speak, what jobs they have etc. This will help you to only speak with these people and people similar to them through your brand messaging and marketing efforts.
Figuring out some key words that describe your ideal brand style and/or resembles the remarkable work/results you achieve with your clients and customers. This really helps when pulling visuals together. Examples could be ‘fun, present and young’ are words that convey the focus and intention with your business which will guide you through the last step.
I have received feedback from a few clients mentioning that some of the questions in my Brand Questionnaire are bit strange. Yes, they can feel strange and I do this for a reason. It gets you thinking differently allowing for new thoughts to be present. Before you even get to me you would have thought A LOT about your business and brand. So, to change your thoughts to open your mind to new ideas, I ask some strange questions to get you using a different part of your brain. Some questions are:
How do you want people to feel when they see your brand for the first time?
In the event that your brand had a VIP spokesperson who might it be?
If you brand was a season which season would you be and why?
What 3 words would people use when describing your style?
These are just some of the questions that help provide opportunities for visual inspiration.
Are you still with me? ????
Once all of the information has been collected the next step is to create a secret Pinterest board. Collect everything that you feel relates to what you have discovered above. Before you pin thought, think back to the above and make sure that it either reflects or answers your brand words, beliefs, values etc.
Once your done, you will have an idea of what your brand style is. If it isn’t clear, then perhaps seek the help of a professional who can help provide clarity and really help you nail your brand style!
I’d love to see your Pinterest boards once you have completed them! If you would like clarity on your board feel free to book a discovery call with me. Click the ‘Chat Now’ button below and book in a time to chat. Looking forward to chatting with you!