A picture is worth a 1000 words.
Well written content that speaks with your audience is definitely important. It requires you to know the person you are talking to inside and out to ensure they find a connection in what you are saying. Good copy is imperative to your marketing efforts, if you don’t have this right you will really notice as you look at the amount of time someone stays on your site or clicks through on your ad or post.
As far as imagery goes, in today’s world you really only have between one and five seconds to engage a visitor through one of your marketing channels. This isn’t enough time for the visitor to read or process any content. This where imagery and good design is crucial.
If we start with imagery, great imagery that relates to the content will draw the viewer in to take the first step in interacting with your content. In a study conducted by Skyword, putting images in articles made views jump by 94%*. Similar results have been shown for other mediums, like press releases and social media posts. The takeaway here is that images can work magic for your post popularity. And how about this statistic – “Posts that include images produce 650 percent higher engagement than text-only posts”**. Wow! That’s massive!
What about design? Where does this come in?
Well-designed marketing items such as your website, eBook, social media post or any marketing collateral for that matter will immediately capture your audience and start your relationship on a good note in terms of trust and forming a connection. Great design can make images from words!
Having well design layouts that are easy to process, great use of images is not enough on its own. Design must work together with branding (images) and content in or to emphasise your strengths and ultimately direct users to take action.
If you have good images good content and bad design then you will not get the most out of your content. Same goes if you had for example bad content, good images and good design. When the reader starts to engage they will loose interest.
So, which of these three elements is King (or Queen?)…. None of them!
I believe none of these are King or Queen on their own. However, when used together they become King or Queen as you will completely win over your visitor/user if you have all of these nailed!
How do you get good content, images and design?
If you are not very good with words, hire a copywriter. They are experts in organising words to ensure it really speaks to the person you are aiming your content at. You can write the original bit of content and pass it to a copywriter to tidy up and enhance. Definitely worth the investment!
A couple copywriters I would recommend are:
There are plenty of free stock images sites for you to browse, although original images are best! Hire a photographer or get your camera out and try it yourself. Many of the phone cameras these days spit out great quality images (some skill from you is also required!)
Design I feel is best left to the professionals! Designers have studied for years to learn the principles of what makes a good layout, easy to read and balance the information on a page. There is also Canva which is a great tool BUT, you still need to learn the basic design and layout skills!