Did you know consistent presentation of a brand increases revenue by 23% on average! (WOW!)
By presenting your brand consistently, over time, consumers will internalize your brand values and be more likely to purchase.
In 2020 and beyond your business will be severely stunted without a stable, consistent brand.
The way businesses use branding has changed so much, gone are the days where a logo was all you needed for people to identify and connect with your business. Branding today, requires you to look at your brand holistically – including but not limited to social media profiles, website, email signatures, documents (invoices, on-boarding and off-boarding), learning resources (downloadables + printables) and customer gifts. All of these areas need to be considered for branding both visually and emotionally (the emotional reaction you want from your audience).
There is alot to tackle here, so in this post I am going to discuss why you need to create social media image templates in your business ASAP!
What I mean by ‘image templates’
An image template is an editable image that you create in a design tool (like Canva or Photoshop) and use as a starting point whenever you need to create the same kind of image. They are mostly made up of graphical elements instead of photography.
Popular posts such as testimonials, quotes, promotions, events, announcements, products etc where they include your logo, brand colours, fonts and/or filters.
Pro’s and con’s to creating social media image templates.
- Consistency – brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. (Demand Metric)
- Memorable – how you use shapes and colour can have a massive positive impact, colour alone improves brand recognition by up to 80% – consider how you use your brand colours and use them intentionally!
- Save’s you a tonne of hours each month when creating your social media and marketing content.
- Reduces confusion from your audience as you look the same business across all platforms
- Creates a great impression – you only have 10secs to impress!
- Helps you communicate your message efficiently
- Your content is more likely to be shared if unique (KYND community is an awesome example of having a unique feel to their social profile, their content is gorgeous and easily shareable)
- Attract ideal customers, allow them to connect on shared values eg Using your brand colour palette tells a lot of your brand: we use mint green for a calming feel. Brands like Facebook, Twitter and many banks use blue to symbolise trust, intelligence, and progress. More on colour psychology here.
- A picture tells a 1000 words – Visuals can tell a story much more than words, when using images either use your own (look professional – awesome post here on how to create your own professional looking images) or purchase stock images. I say ‘purchase’ as I’ve found they are better a getting across a message and they are less likely to be used in other brand’s marketing materials.
- You may come across as playing inside-the-box, playing-it-safe branding experience which may not help you stand out.
- When you only use templates, your social media game gets too predictable which can come across as boring.
- Can make your brand look too business-y, cold, and impersonal.
As you can see there are more pro’s than con’s.
So how do you avoid the cons?
You need to find your visual voice and use images to tell the story of your brand. Being consistent doesn’t mean you have to be boring!
To prevent the bore you can share other people’s content (with permission) and post photo images, but FIRST, you need to decide what emotion you want to evoke from your audience when they interact with your content and SECONDLY, choose a theme. This will help you keep on brand when sharing other kinds of content outside of the image templates ie when sharing other posts and images.
To personalise your images, try sharing images with people, textures, yourself and handwritten fonts. If for example you don’t have a handwritten font in your brand assets this will be a great opportunity for you to share someone else’s content. To keep it on brand ensure that it contains either a brand colour or evokes the same emotion as your other posts.
Key Question to ask yourself when creating templates and before you publish
How will this graphic add value to my audience?
What brand elements can I use to support the message?
What imagery is best to convey the emotion?
Will it stop the scroll?
Ideas on what templates to create:
- Promotions, (so you’ll get recognised when things are shared from your social channel)
- Product Sale
- Product Launch
- NEW Blog Post Published
For those that don’t have design software such as photoshop or illustrator, Canva is my go-to and is what I use to create and upload templates for clients.
Below is an example of a before and after. As you can see the new templates are consistent and give off the same vibe. Adding more photo based images sprinkled in and around the templates will help product a personal feel to your feed!
And there you have it! Are you ready to create some templates for your business?
If your social media profile or marketing materials need some visual TLC let’s take care of it!
Book a time to chat to find out how we can give your social media the tender loving care it deserves. Look forward to connecting!