Did you know consistent presentation of a brand increases revenue by 23% on average! (WOW!) By presenting your brand consistently, over time, consumers will internalize your brand values and be more likely to purchase. In 2020 and beyond your business will be severely stunted without a stable, …
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Branding for Customer Motivations – Why it is so important to know who your customer wants to be?
The most blissful connection in the universe happens when the ideal customer finds their ideal service provider.Everybody is happy.The customer loves the service quality, the personal delivery and the price factor – because they are ideal. The service provider loves working with the customer because …
Mission, Vision, Value statements Declare your MANIFESTO instead
If you are anything like me then you let out a giant yawn whenever a marketing blog says that you need to write a mission statement for your business.Even the idea of writing this statement sounds mind-numbingly boring – so how can you possibly produce something that won’t send all of your potential …