If you are anything like me then you let out a giant yawn whenever a marketing blog says that you need to write a mission statement for your business.Even the idea of writing this statement sounds mind-numbingly boring – so how can you possibly produce something that won’t send all of your potential …
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Colour and Branding: How Colour Can Support Your Message
You may understand the basic of colour psychology – green means growth, blue is calm, red is love, etc. – but there is a lot more to understand about how colour can affect your customers, and help to create your brand. The colours you use in your branding don’t just grab attention and look …
Does Your Brand Visually Represent the Value You Provide Your Clients?
When people have so much information presented to them through digital marketing, it is important for an individual business to stand out. How can you make certain that your business is one of the ones that do?According to a 2017 study, 87% of consumers said that they would buy a product based on …
