You don’t know what you don’t know.
Hiring a designer can be stressful… after all, you are putting your business baby in their hands. In this post I share 5 questions you should ask your designer on a free consult or discovery call.
1. How long have you been a designer and what is your experience?
Depending on what your needs are from the designer, asking their experience will help you understand if they will be capable to fulfil your particular design needs. For example, if you are wanting a more illustrative style to your design this may be something that I would suggest you seek another designer for and give you some recommendations as illustration is not my strength although I can do it.
2. What is your background? Why do you do what you do?
This question will help you get a feel for the designer. Asking them what their background is and why they do what they do will help you determine if they have similar values and beliefs as you. I find this question will also help you figure out if you can trust them and if you will work well together. Being able to resonate and connect with your designer will help the end result of your particular design.
3. Have you designed for a company like mine before?
Asking if they have done work in your industry or in relation to your company/business before will allow you to have a conversation with your designer about your business. For me personally (as the designer) this is a key question to uncover whether we would be a good fit for each other. Learning more about your business and hearing you speak about it, provides inspiration and ideas as we gauge where the passion lies.
It is ok if the designer hasn’t worked with a company such as yours before as we are quite used to working with different types of businesses. If the designer asks you questions in relation to some of the things you have shared about your business this shows they have interest in what you are doing… this is a good sign!
4. Do you have a contract and process in place?
This is important as you want to ensure that you are protected and know exactly what steps are coming up in the process of the design project. There is nothing worse than not knowing what is coming, and you want make sure that your project is on track and will be delivered on time.
Having open and clear communication is really important to a successful project.
Contracts protect both you and the designer, if for any reason there is an issue, having a contract will help with a speedy resolution.
5. Will I need to prepare anything?
If you have some strong ideas on how you want something to look then it is a great idea to create a Pinterest board to help your designer understand where your head is.
Unless agreed otherwise, it is generally the clients role to provide content for the project. Example, if it is for a website, you should be supplying the images and text to go on the website. A graphic designer/web designer’s role is to display your information in the best way possible. Let your designer know if you don’t have images etc as they may be able to point you in the right direction to get this sorted before your project starts. Or depending on the designer they may offer the creation of website images as part of their service.
If you don’t know too much about your designer prior to the call, jump on their social media profiles and check out how they are interacting with people on their page. If they are responding to comments etc this is a good sign that they will be awesome to work with.
Free consultation calls are an opportunity for both parties to learn more about each other and decide if you will be a good fit to work together. If during the call you get a good vibe about your designer then ask what the next steps are.