Overwhelmingly over 80% of businesses make these mistakes while trying to DIY their branding. In this post I will shed light on 3 of them to help you save your brand from ruin.
Disclaimer: Branding should not be attempted by those that are inexperienced and have no design/branding knowledge.
I see these 3 mistakes crop up all of the time when I’m in the research phase of brand assessments for clients. A lot of business owners miss these simple things because they are not designers and wouldn’t pick them up or see them as critical adjustments for their brand.
Bad Quality Images
Brand Photos: This is a very common occurrence. If you have brand images of yourself on your website, make sure that they are hi resolution. Preferably, invest in having your photos professionally done (I can recommend some awesome photographers that specialise in brand photos! Reply to this email if you would like some suggestions), failing that most phones these days have awesome cameras so there is no excuse for a bad image. Copying one of your photos off Facebook and cropping it is not the way to go!
Quotes: If you find quotes on the internet that you like and it is a bad quality image then recreate it! Using programs like Canva enables you to do this in minutes. Many of the apps and editing sections of phones have the ability to edit too. Don’t forget to add your logo or website to the post so that people know it is yours!
Other imagery: There are plenty of free resources out there for stock photos. Be weary though, ALOT of business owners use these sites and therefor some of the images get used all of the time. It is best to start stock piling your own library of images so they are unique to your brand. Either that or try and think outside the box when searching stock images sites so that you find different images to the general searches.
Pink one day, Blue the next
Colours! Unless your brand is purposefully every colour in the rainbow then please stop swapping and changing the colours you use to represent your brand. It get’s very confusing for your audience. Brand elements such as colours are supposed to be used to help your audience recognise you straight away. If you use a different colour all of the time how are they supposed to keep up? Ideally stick to a colour palette of 5 colours (3 dark, 3 light OR 2 dark, 1 mid, 2 light). These colours also can have various tints (shade up or down) to help add a bit of variety without using a completely different colour. Adobe Kuler (https://color.adobe.com/create/color-wheel/) is an awesome resource to help choose a colour palette. Pick an image that has all of the colours you resonate with and that you would like your brand to represent, upload it into Adobe Kuler and it will pick out colour palette options for you.
Too many fonts
Using too many fonts in one document is never a good idea. Fonts are used to express a brands personality, help convey a message, add to brand recognition. Your brand should have at maximum 3 fonts associated with it, 1 x Headline, 1 x Subheading and 1 x Body copy. Using 3 fonts and their families* aids with consistency in building a recognisable brand. It also takes the thought out for you each time you create a document! Having 3 specific ones makes it easy.
*Font families are fonts that come with more than one file. Sometimes the may have different weights which adds variety to the font without using a new font. (Wights can be described as different thickness of the letters – going from thin to thick)
If you have noticed any of these mistakes in your business don’t worry you’re not alone! After coming across so many business owners making small but critical errors, I decided to offer Brand Assessments. These assessments look at your brand in its current state, then we look at where you want to be in 6-12months time. I use my many years of experience and my designer eye to find the holes in your brand as a whole and give you recommendations on where to go and what to do next to help you get to where you want to be. Would that be nice, instead of you having to figure everything out on your own!
I work closely with my clients so it is important that we make a great fit.
If you’re interested in having an expert look over your brand and help you sort your ‘shit’ out then please get in touch by clicking the ‘Chat Now’ button below. We can tee up a quick call and get to know each other and find out if it’s a match made in heaven!